The three S’s – ease of use, sociability, and security – tend to be a good basis for almost any dating internet site. Why does it look like countless websites tend to be mysteriously missing out on them from their business strategies?

Type LikeBright, a dating site launched in Seattle whose goal is to purge deception from online dating sites scene. Its a tall order, but Ron Lai, Sonya Lai (yes, they truly are siblings), and Nick Soman are determined in order to meet it. The trio satisfied while studying at Harvard, and decided to receive LikeBright in 2010 included in the TechStars, an organization that phone calls by itself the “# 1 startup accelerator around,” program in Seattle.

Their own purpose, as explained to Aislyn Green of, actually complicated: “LikeBright is actually a TechStars Seattle startup trying to generate internet dating easy, personal and not harmful to ladies.” Females every where – and lots of men – complain about the shortage of rely on and rampant sleeping that troubles online dating sites. For some, it’s become such a challenge they’ve given up on online dating entirely in favor of returning to the traditional methods of dating that they’d as soon as refused, like meeting through friends or at social events. LikeBright will fight this problem by “building a dating layer on fb to assist ladies meet men and women through the people they trust.”

The motivation for LikeBright originated personal experience. Sonya was pushed by an aspire to assist the lady female buddies navigate the sometimes-dangerous world of internet dating, and planned to spot increased exposure of the difficulties, typically ignored, that ladies love in terms of seeking really love online. Ron, a regular tourist, was actually determined to produce a site that met their nomadic needs, and Nick discovered of property value satisfying a date through some body you confidence when a lady pal launched him to their gf.

Before constructing the site, the trio done 50 alive interviews with ladies who desired to share their own experiences with online dating. The reactions they obtained ranged from the entertaining with the horrifying, like “Everything seemed great. Right after which the guy questioned me personally easily smoked meth” and “He was 11 and that I was required to drive him home. He previously walked completely anywhere.” Determined that the world lacked a dating website that sets women initial, LikeBright came into this world.

LikeBright is committed to creating an atmosphere built on the 3 S’s. Signing up for your website is simple: it can take 30 seconds to register via myspace Connect. The website encourages sociability by offering people a social framework when it comes down to singles they see and permitting them to interact with buddies – affixed or not – on the site. And it’s safe: women are able to use LikeBright anonymously, and each guy on the website is vouched for.